By Louisa Peacock. No sooner did AdMe. And then came the judgment. Column inches spoke of the 'demeaning' way Russia is marketing its female Olympians. Others said the photos were controversial , adding that it brings a whole new meaning to the phrase 'checking out the competition'. True, the photos are racy.
10. Amy Acuff
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9. Katarina Witt
Skip to content. Below that is a photo spread showing female sports icons posing in scanty lingerie, looking more like mail-order brides than world-class champions. The website, AdMe.
The latest bombshell from Sochi has just dropped. In an attempt to make fans more excited about the games — and possibly to take some attention away from the last-minute dash to get Sochi hotels ready — Russia's Olympic team has released a series of photographs of their female athletes in racy lingerie. On the website featuring the photos the Russian team calls the women "the best campaign for our team in Sochi" and says that the images "refute the stereotype that women in sport are a mountain of muscle and manly physique. While it's admirable that the Russian team is trying to refute the "muscle mountain" stereotype, they've just backed themselves into the opposite corner by going too far and objectifying them in these photos. It's as though they're saying "No, they're not all weird and muscly, look at how pretty and sexy and feminine they are.